Corporate Corporate

Fashion Star Boutique® Marks Major Milestone: More Than 100 Million Fashion Designs Created

Mobile Game Fashion Star Boutique® Celebrates

Toronto, Ontario – April 25th, 2013 – It’s official: XMGs hit property Fashion Star Boutique® (FSB) has reached its 100 millionth design. This milestone is achieved only several months after XMG announced FSB hitting 50 million unique designs in late December 2012.

Fashion Star Boutique® has become the fashion mobile game in mobile, enjoying remarkable user reviews and ranking in the top-10 in its category for the past 6+ months. FSB has become a hub for teens and tweens looking to live out their dream as a trendy fashion designer and boutique owner. Designed by fashion lovers for fashion lovers, players can choose from a large number of fashion cuts, apply a pattern of their choice and express their creativity and sense of self through filling their boutiques with fashion.

Gaming, a historically male-dominate past time, has expanded dramatically to include females in recent years. Research institution EEDAR released a study claiming, as much as 60% of US mobile gamers were female[1]. This is further supported by findings of mobile advertising giant Sponsorpay, also claiming that more than half of its mobile gamers are women[2].

“Women have become major players when it comes to mobile games,” said Ray Sharma President and CEO of XMG Studio Inc. “Fashion Star Boutique® caters to popular interest in style and builds on natural creativity, allowing players to act out their passion for fashion while maintaining a meaningful design hobby. Fashion Star Boutique® players create an average of 350 thousand designs a day — that’s 15 thousand designs an hour or almost 250 a minute! All of us at XMG wish to thank the FSB players for their enthusiasm and support.”

Fashion Star Boutique® simulates the life of a fashion boutique owner, where players work their way through virtual client requests for designs to attend red-carpet events, a first date or a night out. Every successfully answered client request is rewarded with a status upgrade, trending fashion items, or in-game currency. As the player advances, the designer unlocks more and more customers and learns about their individual tastes, styles and preferences. The social sharing and engagement opportunities with other fashionistas through the highly active FSB Facebook community, as well as the unprecedented quality of the fashion cuts, patterns and accessories; has rocketed FSB not only into the top 100 games in more than 22 countries, but also into the hearts & minds of women across the globe to create more than 100 million fabulous fashion designs.

Download Fashion Star Boutique® here to your iOS and here to your Android powered mobile device. More information, the official trailer, as well as other visuals and downloadables are available in XMGs media center here.­­

About XMG Studio Inc

XMG Studio Inc. is an award-winning developer and publisher of mobile games. Founded in late 2009, XMG has developed a track record for innovation excellence in mobile gaming including the release of critically acclaimed games downloadable on your iOS, Android, and Windows Phone devices. Based in Toronto, XMG is one of the largest indie mobile game studios in Canada. Named as one of the top global mobile games developers to watch by popular media, XMG is focused on providing creative expression through gameplay for all fans of fun.


Sources: [1], [2]