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XMG’s Ghostbusters™ Paranormal Blast WOOOOO’s Judges and Wins ‘Best Augmented Reality App 2012’ at Best App Ever Awards

XMG Studio is proud to announce that Ghostbusters™ Paranormal Blast won ‘Best Augmented Reality (AR) App’ at the renowned Best App Ever Awards 2012, making this the second time XMG has won the award in the AR category and the fourth overall for the company since its founding in late 2009. “The Best App Ever Awards are the biggest and most popular consumer iOS app awards and we haven’t gone a year as a company without taking one home,” said Ray Sharma, Founder and President of XMG Studio Inc.

A record number of 710,000 nominations were cast by players at the annual Best App Ever Awards and more than 5 million votes spread among the 890 nominated apps. Ghostbusters™ Paranormal Blast came out on top against heavyweights such as ‘Inception - The App’, a tie-in for the Blockbuster by Warner Bros Pictures, and ‘Action Movie FX’ by Bad Robot Interactive, which Apple had previously named it’s ‘iPhone App of the Year 2012’.

Ghostbusters™ Paranormal Blast combines some of the coolest features available in mobile gaming — not just augmented reality, which integrates the ghosts into a players’ real-world environment as seen through the camera. The location feature, which allows players to seek out local ghosts via their iPhone location, paired with AR, is what really creates an irresistible Ghostbuster universe with each player’s reality. The addicting battle mechanic using the device accelerometer and gyroscope to blast-and-then-steer ghosts into a virtual ghost trap for containment and collection, is the final ingredient for the deep player immersion.  Ghostbusters™ Paranormal Blast leverages all the best aspects of the mobile device and the game also scored an honorable mention in the ‘Best Use of Hardware’ category in addition to the ‘Best Augmented Reality App’ award.

Launched in Summer 2012 in Apples App Store and Google Play, Ghostbusters™ Paranormal Blast has been described as “totally amazing!” by Maxim.com, a “little gem” by JoBlo.com and “favorite portable Ghostbusters game” by flesheatingzipper.com.