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iPhone Life Lists Fashion Star Boutique® As One of the ‘Best Apps in Style and Beauty’ 2012

Every year the iPhone Life magazine team takes on the task of surveying millions of apps and accessories with the ultimate goal to find the crème de la crop for it’s annual ‘Buyers Guide’. The expert editors scrutinize user reviews and meticulously compare value for money, price and overall popularity to present a handpicked number of apps in 35 different categories. Fashion Stare Boutique® (FSB), with it’s stellar average player rating of 4.5 stars, made the cut: “Aspiring designers will love this chic game, in which you design clothes, customize patterns, and run your own boutique!”

Fashion Star Boutique® is the evolution of XMGs hit fashion title Style Studio : Fashion Designer, which was the first app ever to allow players to create, customize and share their own original fashion designs. For anyone looking to express their creativity with fashion and who wants to add style to their life in a fun, portable way, the app is perfect.

“We’re really starting to see the potential of the game unfold as we watch how players interact with the game,” says Ray Sharma, Founder and President of XMG Studio Inc. In the short time since launch, Fashion Star Boutique® has already outdone its successful predecessor in terms of downloads, 5-star reviews, player retention and other key metrics that define success in the mobile gaming industry. “But what’s more intriguing,” adds Sharma, “is the potential we see for content marketing opportunities and the prospective to be able to deliver a whole new level of audience engagement to fashion brands through FSB. We continue to build out our fashion expertise at XMG and I recommend to stay tuned: great things are ahead.”

Fashion Star Boutique® simulates the life of a fashion boutique owner, where players work their way through virtual client requests for designs to attend red-carpet events, a first date or a night out. Every successfully answered client request is rewarded with a status upgrade, trending fashion items, or in-game currency. As the player advances, the designer unlocks more and more customers and learns about their individual tastes, styles and preferences.

About iPhone Life Magazine

iPhone Life magazine is a print and digital publication distributed at major U.S. airports, Best Buy, Wal-Mart, Barnes and Noble, and newsstands across the country. iPhone Life magazine has international print distribution in more than 60 countries, and is consistently one of the top-selling digital publications on Apple Newsstand and Zinio Digital Newsstand.