Music and art influence every aspect of the creative world. Both are vehicles to express uniqueness and, much like fashion, are reflections of personal taste. It is not surprising that the ever-growing music festival scene has sparked hot trends that fill the racks at high-end boutiques and department stores alike.
The festival culture has initiated it’s own in-between season of clothing and brands present them alongside their traditional summer and spring lines to capture the audience that’s young and wild at heart. Powerhouses such as H&M, Lacoste, Guess, American Eagle Outfitters and Forever 21 launched new lines focused on everything hip, rock, and festive.
For us at XMG, the festival look translates into trendy jumpsuits, a crocheted bikini, a lacy earthy dress and fun colourful prints. Even if you don't have a music festival on your summer agenda, you can still make a style statement in Fashion Star or help your festhead-friends get ready for the upcoming season. Those of you going, head to the market in Fashion Star Boutique and the Clothing Menu in Fashion Star Designer to get inspired on how to look stylish and create that perfect music festival outfit.
Written by Lydia, XMG Marketing Team