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Fashion Star Boutique Celebrates Over 50 Million Designs Created

We are excited to announce that the highly engaged community in Fashion Star Boutique has created over 50 million fabulous fashion designs! Since the release of our fashion-forward game in May 2012, it quickly grew to become one of the preferred platforms for teen and tween woman to express their creativity and sense of self through fashion. This includes filling their boutique with beautiful creations and managing their stores according to realistic facets of the industry.

“The female mobile gaming market has been underestimated for a long time,” says Ray Sharma, President and Founder of XMG Studio Inc. “Despite this, mobile gaming has become a new favourite source of entertainment for woman, and they’re responding strongly to gaming content that reflects their interest.” Fashion Star Boutique builds on the prevalent interest of women in style and their natural creativity, allowing boutique proprietors to act out their passion for fashion while sustaining a meaningful hobby that stimulates their intellect. “Once we’ve launched the game on Android in early 2013, I expect the number of designs created to absolutely skyrocket. 50 million designs – that’s just the tip of the iceberg for Fashion Star Boutique.“

At XMG we are committed to a truly unique experience in each and every one of our games and Fashion Star Boutique is no exception. Designed by fashion lovers for fashion lovers, players can choose from a large number of dresses, jackets, mini skirts and more – all inspired by premiere fashion shows in New York, Paris and Milan. Just like true designers, the players need to fuse customer requests in their designs to ensure success and secure bonus points. If the player successfully integrates the tastes of customers into their fashion line, rewards and additional content are unlocked. As the player advances, the designer unlocks more and more customers and learns about their individual tastes, styles and preferences.

This intrinsically rewarding gameplay encourages women to be creative and independent — just like a true fashion storeowner. The social sharing and engagement opportunities with other fashionistas through the highly active FSB facebook community, as well as the unprecedented quality of the fashion cuts, patterns and accessories; has rocketed FSB not only into the top 100 games in more than 22 countries, but also into the hearts & minds of women across the globe to create more than 50 million fabulous fashion designs.